kerri pollard

A Woman that WAS in Tech

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Battling the Bro Culture

July 26, 2018 by Kerri Pollard

Although the media's attention has waned on the topic of sexual discrimination, the battle is far from over. My past experience pales in comparison to so many others, but is a much more common one. Isolation. Exclusion. I am extremely thankful for the strong women that have blazed the path before me. Read on...

Have the remnants of my lunch salad taken residence between my two front teeth? Had my voice reached a pitch heard only during my karaoke rendition of Hey Mickey by Tony Basil? Are my seemingly benign words offensive to others?

No, no and no. Why then, does he refuse to look at me when I’m talking?

It was our weekly staff meeting where I was describing a challenge that we had previously resolved, but it had reared its ugly head once again. Knowing my audience and their limited attention spans, I kept the overview brief along with my action proposal.

Hypnotized by the home screen, his eyes were glued to his mobile device. When the spell broke, he stared into the ether as if wondering, “where do I direct my line of sight next to avoid looking at her?” Rescuing him from this quandary, another male chimed in so he could safely resume eye contact with the speaker of the floor.

Excluding female co-workers from critical business decisions along with using adjectives such as “emotional” to describe us was widely known, but refusing to make eye contact was a special gift reserved just for me. Was my luck a result of being his only female peer?

Ranging from criminal behavior to exclusion in the workplace, the spectrum of sexism is wide. Disturbing stories have emerged for the public to gauge the level of severity. We are debating the pain of sexual assault vs. verbal abuse vs. complete disregard. It’s all bad. As women, we want MORE attention, but it must be the RIGHT kind of attention: respect, recognition and equal pay for equal work.

I was experienced enough to deflect his blackball behavior. It didn’t break my spirit nor kill my confidence. Instead, it merely fueled my curiosity. Why!?

One potential reason, unconscious biases. Stereotypes we’ve learned or developed based on our upbringing and experiences. According to Alice Eagly, professor at Northwestern University and social psychologist, many of us describe the female gender based on created filters. Nice, kind and compassionate are common ones. But, when asked to describe a successful leader, we use the following phrases: take charge attitude; makes tough decisions; assertive; and willing to fire people for cause.

Thus, when faced with a female (nice, kind, compassionate) in a leadership position (take charge, tough, assertive), some men – and women - are unable to reconcile these conflicting stereotypes and resort to deeming her unlikable. “Her behavior fails to support my strong opinions about how women should act. I don’t like it.”

Upon reading Professor Eagly’s research, I thought of Hillary Clinton. To what extent did she fall victim to these conflicting stereotypes in her Presidential campaign?

What to do?

We need to create a NEW stereotype in support of female leadership. One that defines us as strong, compassionate, decisive AND likable. For those that represent this stereotype today, we need to stay strong and recognize this road will resemble more of a labyrinth than a ladder.

To navigate this arduous maze, we as women must support one another. The minute we undermine one another or compete versus collaborate, we are hindering our own progress. Fueling stereotypes of old. It pains me to hear other women speaking ill of our own in fear that the male spotlight will shine only on a few.

For men in power reading this post, do you continue to rely on stereotypes of old? Is your circle of trust male dominated? Knowing the best ideas are driven by a variety of perspectives, what must you do to achieve such diversity? Hire more women. Invite them to the table. Listen. Be an advocate and mentor. We can’t do this alone.

"Step up," some would say. I did. Inserted myself in strategic discussions. Offered assistance at every turn. Earned the trust and support of my colleagues. Turned up the nice to minimize my perception as a threat. Supported by facts and data, questioned poor decisions that could have adversely affected the company and proposed alternatives. Most important, I performed and added value to the business.

To no avail…

He may never see, understand or accept this evolving stereotype. It may never happen for him. His loss and one that may hinder his own career progression. In the interim, I’m committed to blazing a trail through this labyrinth and helping other women do the same.

July 26, 2018 /Kerri Pollard

Spinning My Way to a New Story

May 07, 2018 by Kerri Pollard

“Why are you doing this!?” My quads screamed. “It’s for a good cause!” I yelled back. Five spin classes in four days. Good cause, I repeated, good cause.


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May 07, 2018 /Kerri Pollard
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Stop Posturing and Start Singing

November 16, 2017 by Kerri Pollard

We all know Joe. Quiet guy. Sits in the corner of the office with headphones on as to warn others: “don’t come near nor interact with me.” Mesmerized by Excel, his eyes barely engage with anyone or anything beyond his desktop. Quickly grabs the company-provided lunch and runs back to his workspace to eat alone.

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November 16, 2017 /Kerri Pollard
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When Did I Join a Cult!?

July 11, 2017 by Kerri Pollard

Why was I buying another shirt? Wait, was that my husband’s voice or my own? Many - just like it - lie clean and folded in my bureau drawer. The shirts taunted me as they hung from the store rack, sucking me into their retail vortex. Must have it. I ripped it from its home and dragged it to the counter for purchase. 

“Do you want a bag today Kerri?” I shook my head from side to side as I was drowning in the silver branded ones at my abode. How many t-shirts force one to admit the obvious? “I’ve joined the cult.” The question I seek to answer in this post is WHY and more importantly, how do other companies inspire similar devotion?

In the business world, it is the aspiration of many CEOs to create a cult-like culture within their organizations to generate greater productivity and success. But, what does that mean? The cult referenced above - and one that I’m now a proud member -  is SoulCycle. With an 85% customer retention rate and 60% increase in revenue since 2010, what can other CEOs learn from the customer obsession created by co-founders, Elizabeth Cutler and Julie Rice?

In my cult research, the reasons vary as to one’s ultimate submission to such a mindset: looking for something greater than oneself in which to believe; a deep need for community and purpose; belonging to a group with shared attitudes, values, goals and practices; and/or participating in a powerful collective experience. 

Purpose: He has been portrayed in the press as a brutal CEO, often berating and firing colleagues while taking credit for the accomplishments of others. But, Elon Musk’s vision of “accelerating the advent of sustainable energy” is extremely important to his employees resulting in a cult-like commitment to Tesla, SolarCity and SpaceX. This strong sense of purpose (i.e., saving the world) often overrides the negative impact of Elon’s destructive bursts. The same has been said of Jeff Bezos and his persona at Amazon along with Steve Jobs and Apple. Ideally, an organization possesses a compelling purpose AND a supportive CEO to inspire employee devotion. 

Community: Starting a new job, in a new city, away from friends and family, SoulCycle provided me the community I needed during this significant life event. Yes, it is possible to be homesick at the ripe age of 45. Spending most evenings alone at my DTLA apartment with dinner from the Whole Foods hot bar and NetFlix (no sympathy votes please!), I look forward to my 6 a.m. mornings with SoulCycle instructor Danielle. With Mumford & Sons thumping in the background, she questions loudly, “What did you bring to this room!? What did you bring for your neighbor!?” These motivational musings along with 50 “warriors” spinning  in unison have resulted in authentic connections inside - and out of  - the studio. Julie Rice (SoulCycle co-founder) was right, we become obsessed with what makes us feel great. 

Belonging: While President of Commission Junction (CJ), I had the opportunity to attend a variety of client events, including one of my favorites: Intuit’s Annual Partner Summit. Kicking off the affair was their CEO, Brad Smith, who has been recognized by Glassdoor as one of the highest rated CEOs from 2009 - 2017. With authenticity and passion, Brad presented Intuit’s successes, challenges and goals for the upcoming fiscal year. Soliciting input from the intimate audience before him, he listened intently and rewarded those ideas of significance. Shared goals, new challenges, demonstrable progress and positive reinforcement - I felt like an Intuit employee by event’s end. Bingo. That was the goal. Guess which CJ client was always top of mind? 

Speaking to several employees, they concurred that Brad’s enthusiasm permeated the Intuit culture at every level. Persistent and consistent communication across a variety forums was a critical factor in building such a devoted team. Walking the halls, eating lunch in the company cafe or participating on conference calls, interactions with Brad and his extended staff were a daily occurrence for most, which provided an opportunity for personal connections, guidance and recognition.

Upon exiting the event, I smiled as my eye caught the Intuit logo on the shirts of both employees. 

Unfortunately, a shirt is merely a symbol. A reflection of the purpose, community and sense of belonging created with much time and effort by likes of SoulCycle, Tesla, Intuit and others. Although not an easy feat, when accomplished a CEO's definition of success becomes much easier to achieve. 

July 11, 2017 /Kerri Pollard

Honey, I'm Getting Remarried

September 06, 2016 by Kerri Pollard

I don’t believe in love at first sight. Never have. But, as he sat before me sharing his values and philosophies, I felt myself falling - fast. I had been on so many dates. Met so many people. Coffee oozing from my veins. Conversation after conversation. A proposal or two. 

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September 06, 2016 /Kerri Pollard

Sweat, SoulCycle and Success

July 13, 2016 by Kerri Pollard

“There is no change without challenge people!” Alia was five feet nothing, but her presence loomed large in the candlelit room. I took a deep breath in search of more fire. Legs, do not leave me now. “You are stronger than you think!” She bellowed again. The lactic acid burned bright in my quads and sweat seeped from every gland, endlessly.

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July 13, 2016 /Kerri Pollard

Don't Hide, but Survive Public Speaking

June 09, 2016 by Kerri Pollard

Despite the distance between us, I could see his legs tremble as if only he was feeling an earthquake. His face flickering between shades of green and gray. I never heard a stutter before, but he did so today with such frequency that I wondered, did he as a child? 

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June 09, 2016 /Kerri Pollard /Source
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Pepto Anyone? Dealing with Diarrhea of the Mouth

June 03, 2016 by Kerri Pollard

She was still talking. All those around me were in various stages of unrest. Pen twirling. Daydreaming. Leg bouncing. Nail picking. Oh shit. I beg of you, please don’t. Here we go. Listening again to the days of old when she was a consultant at a London-based, telephony company.

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June 03, 2016 /Kerri Pollard /Source
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The Bed Made by This Working Mother

May 25, 2016 by Kerri Pollard

"Why are you here!?" Her words slapped me across the face. She bore no insight into the weight that they carried. "Mom! Why are you here?" With hands on hips, my daughter glared at me from across the school quad. For years, I hadn't been "here." Her entire life, in fact. I had been flying in airplanes; commuting in my car; and working long hours. 

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May 25, 2016 /Kerri Pollard /Source
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Why? Facebook Knows.

May 18, 2016 by Kerri Pollard

Are those plugs? Stop staring at his scalp. Focus. He droned on. “We leverage big data, artificial intelligence and multivariate testing in order to personalize the consumer experience on behalf of our Fortune 500 clientele.”

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May 18, 2016 /Kerri Pollard /Source
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